Borg Announce New Motto: We're All in This Together

DELTA QUADRANT - "Mistakes were made; races were assimilated improperly", said 7 of 11, spokesdrone for hivemind. "We've since realized that saying things like 'resistance is futile' and 'you will be assimilated' just makes our work harder. Our new message is about getting everybody on the same winning team. Doesn't that sound nice?" The creature added that since humans have already shown a tendency for conformity, they would actually be happier without thoughts of their own.

"7 of 11 makes a compelling case at first, but on closer inspection, troubling details emerge, such as its lack of a blue check mark on Twitter" said futurist and sci fi author Joanna Gambolputty. "How can we know that the Borg can protect unless from fake news? Do they support Black Lives Matter? Will we, as drones, be allowed to use our preferred pronouns? These and other pressing questions demand answers." 

7 of 11 replied that the collective is working on making social media accounts but is not sure which of its 100 billion members to use for a profile picture. "We thought about just using a logo, but it seemed too impersonal. Then we thought that we could use a fun cartoon character like Yogi Bear, but with the red eye laser. It did not do well with test audiences unfortunately." 

Meanwhile, Google and Facebook both expressed interest in a strategic partnership with the Borg. "The Borg offer huge user growth potential. Though we may not be able to build a firewall to defend them against photon torpedoes, we are certainly willing to try", said Facebook CEO Mark Zuckerberg. "I, for one, find these creatures to be charming companions and their blank, emotionless stares and monotone voices are quite soothing" said the tech tycoon without blinking. 

Critics have pointed out the Borg's troubling human rights record, which includes removal of all individuality, mutilating surgery, and uncomfortable leather jumpsuits. "Why are there no fat Borg?" asked Joanna Gambolputty. "Do the Borg support the body positivity movement? I say assimilation at any size and will settle for nothing less. Also, the tight clothing would attract the male gaze. Is there sufficient diversity among the Borg, or is just a bunch of dead, white males?" 7 of 11 said the Borg is working on these and other issues. It added that as a gesture of good will, every human will get a free basket of lotion.